Mussel Mania PEI
Date: July 2, 2015
Client: Points East Coastal Drive
Posted by: admin
This was a pilot program run by Island East – Points East Coastal Drive. The campaign focused on attracting visitors to the eastern end of Prince Edward Island for the world famous Blue Mussel which is farmed in the bays around the island. Approximately 30 restaurants participated in the campaign which ran contest throughout the summer of 2014. In-Focus Studios built the website and created the advertising signs, rack cards, and stickers for the campaign.